Save these men a Nobel prize, please

[sigma7]

Our theory is that a simple brita water filter can be used to make bad vodka, into good. In our case this meant turning a Vladimir™, into a Ketel One™. At $11.09 for 1.75 liter (Ketel is 11.99 for the 350 ml), Vladimir is a steal. It is, however, painful to drink, has a repugnant aftertaste, posesses a bouquet reminiscent of rubbing alcohol. Our working theory was that these terrible qualities were caused by a lack of proper filtration, and that running our Vlad through a charcoal filter would remove some of the impurities causing these odors and flavors.