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The new logo unveiled by the University of Kansas earlier this year bears a marked similarity to one used by a smaller Pennsylvania university that also calls itself KU.
Kutztown University, located in Kutztown, an eastern Pennsylvania community northwest of Philadelphia, has been using its current logo for about two years - and it cost a lot less than Kansas paid for the one it unveiled earlier this year....
Kansas chose from four finalist designs that were picked with the help of a firm from Portland, Ore., LandreyMorrow. The school paid LandreyMorrow $88,900 for its work on the logo project, which included gathering feedback on the options and preparing a 53-page set of guidelines on how to use the logo....
Adrian Gonzales, a Kansas freshman from Shawnee, said he didn't think the similarity between the logos was a big deal. Keith Erney, a senior at Kutzdown, also professed unconcern.
"What do I care?" he said. "It's so far away."
He allowed that he had heard of the University of Kansas, although it was clear he wasn't that familiar with it when he added, "Your colors are, I guess, purple and white?"
Those would be the colors of the university's in-state rival, Kansas State - the Kansas school colors are red and blue.
Kutztown University, located in Kutztown, an eastern Pennsylvania community northwest of Philadelphia, has been using its current logo for about two years - and it cost a lot less than Kansas paid for the one it unveiled earlier this year....
Kansas chose from four finalist designs that were picked with the help of a firm from Portland, Ore., LandreyMorrow. The school paid LandreyMorrow $88,900 for its work on the logo project, which included gathering feedback on the options and preparing a 53-page set of guidelines on how to use the logo....
Adrian Gonzales, a Kansas freshman from Shawnee, said he didn't think the similarity between the logos was a big deal. Keith Erney, a senior at Kutzdown, also professed unconcern.
"What do I care?" he said. "It's so far away."
He allowed that he had heard of the University of Kansas, although it was clear he wasn't that familiar with it when he added, "Your colors are, I guess, purple and white?"
Those would be the colors of the university's in-state rival, Kansas State - the Kansas school colors are red and blue.
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NBC spent some large amount of money, easily over a million bucks in 2005 dollars, to get a new logo, which consisted of a blue and a red trapezoid that together made something that looked like a capital N. Turned out Nebraska Public Television had been using an effectively identical logo for a couple of years. NBC bought off the PBS folk for the right to use the logo, and the PBS folk did a significant equipment upgrade with the payoff funds.