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Passed along without (much) comment: Big Daily's 'Hyperlocal' Flop --
For believers in the power of rigorous local coverage to help save newspapers, the Washington Post's launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia's and the nation's most-affluent and fastest-growing counties.
Almost a year later, however, the Web site is still searching for an audience. Its chief architect has left for another venture in Las Vegas, and his team went with him. And while Post executives say they remain committed to providing so-called hyperlocal news coverage, they are re-evaluating their approach...
...As he decamps with five colleagues to take on an Internet venture for the Las Vegas Sun, Mr. Curley acknowledges he didn't get out into the community enough. "I was the one who was supposed to know we should be talking to Rotary Club meetings every day," Mr. Curley said. "I dropped the ball. I won't drop it in Vegas, dude."
For believers in the power of rigorous local coverage to help save newspapers, the Washington Post's launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia's and the nation's most-affluent and fastest-growing counties.
Almost a year later, however, the Web site is still searching for an audience. Its chief architect has left for another venture in Las Vegas, and his team went with him. And while Post executives say they remain committed to providing so-called hyperlocal news coverage, they are re-evaluating their approach...
...As he decamps with five colleagues to take on an Internet venture for the Las Vegas Sun, Mr. Curley acknowledges he didn't get out into the community enough. "I was the one who was supposed to know we should be talking to Rotary Club meetings every day," Mr. Curley said. "I dropped the ball. I won't drop it in Vegas, dude."
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