CBS has refused to run an ad by a liberal church promoting the acceptance of people regardless of sexual orientation because the network believes the ad is advocacy advertising.

The church also says the ad was banned on NBC.

The 30-second spot, run by the United Church of Christ, features two muscle-bound bouncers standing outside a church, selecting people who could attend service and those who could not. Among those kept out are two males who appear to be a couple. Written text then appears saying, in part, "Jesus didn't turn people away, neither do we."


Honestly? I knew things would get worse after the election, but I didn't think it'd happen less than a month afterwards.

From: [identity profile] mystery-star.livejournal.com


They kinda.. disguise them though, IIRC. They're not really obvious what they're about, and seem to promote more vague ideals overtly, like 'kindness', 'friendship', etc. That way the message is BROUGHT TO YOU BY the LDS, but it's not SELLING the LDS. It's a weird vaguery only possible in US media, but I believe the reason those get through is because of their non-politicized, non-offensive demeanors.

I could definitely see a combative edge to the UCC's ad...

This isn't to say I approve of the LDS trying to 'soft sell' like that, but I can understand why those get through when the others don't.
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